Looking to boost your Airbnb bookings? Here are a few simple tips to help you out on how to increase booking rate on Airbnb! According to the latest statistics from Airbnb, almost half of all bookings on their platform are from repeat guests. While this statistic is a testament to the staying power of Airbnb hosts, it can also be a challenge to consistently fill your home with new guests. Fortunately, there are plenty of ways to boost your Airbnb bookings even if you have a full house. Try these simple tricks to increase your Airbnb bookings, and transform your full home bookings into profitable ones!
Make Your Home More Presentable
A quick and easy way to increase your Airbnb bookings is to make your home more presentable. This is an especially good idea if you live in a smaller space like an apartment or studio. Guests want their accommodations to be clean, comfortable, and hospitable. You can create a warm and inviting atmosphere through thoughtful decorating. One of the best ways to do this is by choosing colors that are warm and inviting.
If you’re interested in decorating your home without spending much money or time, you should invest in some inexpensive textiles and decorations that can instantly transform your space into a cozy living environment.
If you want to invite more guests into your home, you’ll need to make it more welcoming! One of the easiest ways to do this is by sprucing up your living areas. You can quickly do this with a few simple changes. For example, put some fresh flowers on the table or in vases or add a vase of hydrangeas to create a beautiful and inviting atmosphere. Here is also the link to how to decorate Airbnb on a budget.
Alternatively, if you have time for a more involved project, try painting one wall with a bold color like lavender or yellow that is reminiscent of the French countryside. These are just two quick ways to make your home more presentable and help increase your Airbnb bookings!
Tips to Get More Bookings on Airbnb
There are many ways to get more bookings on Airbnb. Many of these tips are relatively simple and can be done in a few minutes. For example, a quick way to boost your Airbnb bookings is by giving your home a “lived-in” look with items like books, photos, and plants. Another easy way to get more bookings on Airbnb is by responding quickly to inquiries from potential guests.
1. Offer Flexible Pricing
Rates can be a major factor in whether or not guests choose to book your listing. To attract more potential guests, offer flexible pricing for your listing. This can make it easier for you to keep up with the demand of different travelers while still giving them the option to stay in your home at an affordable price point.
2. Communicate Clearly
Communication is key when hosting on Airbnb, and this goes both ways! If you want to increase your bookings on Airbnb, make sure that you are communicating clearly with prospective guests about what they should expect during their stay. You want to avoid any confusion along the way, so double-check that you are using a clear and concise tone so that there’s no room for misinterpretation.
3. Offer Discounts and Promotions
Offering discounts and promotions are another great way to get more Airbnb bookings! One of our hosts here at Airbnb shares his home with students from different universities around the country. He likes to offer discounts for students who need places to stay near campus during semester breaks like Thanksgiving break, spring break, or winter break because they know how hard it is to find affordable accommodations during those times of the year! Offering promotions like these will help you get the word out about your listing and help attract new visitors who might not otherwise have seen it on Airbnb’s website.
Add Photos and Videos to Your Listing
Adding photos and videos to your Airbnb listing can be a great way to increase your bookings. Photos and videos are the best way to show your potential guests what life is like in your home. A recent study found that listing photos boosted bookings by 12%.
And think about it- if you’re looking for a place to stay, wouldn’t you want to see exactly what it looks and feels like inside? Photos and videos are also a great way of offering a peek into other parts of your host’s personality. If you’re into photography, art, or cooking, use this as an opportunity to display your passions!
With the average Airbnb visitor browsing a listing for around 13 minutes, it’s important to present your listing in the best light possible. To do this, you’ll want to take high-quality photos and videos to show off your property. Photos are typically among the first things an Airbnb visitor will notice when browsing listings, so make sure yours are up to par! You should also include pictures of anything that sets your listing apart from the others. You can include photos of exterior shots, interior shots, rooms with views, or any other special features.
Utilize Superfluous Space
One of the easiest ways and most important things to make your home more appealing to Airbnb guests is by utilizing any superfluous space in your home. For example, if you have an office that no one ever goes into, set up a cozy reading nook in there and make this space feel like a living room with a couch, bookshelves, etc.
This often means renting out a spare bedroom or staying up late to create a cozy couch space for guests. If you have an extra room, think of it as another income stream for your property. For example, if you live in an apartment and don’t use the living room, consider renting that space for Airbnb guests. You’ll be able to charge the same rate as a private bedroom without doing anything more than putting some couches and chairs in the space!
Get Professional Photos
The first thing you should do to increase your Airbnb bookings is to get professional photos taken of your home. These photos will be the first thing prospective guests see, and you want them to be attractive. Professionally shot photos communicate that your house is clean, safe, and comfortable. Not only will more guests be interested in booking your house if the pictures look great, but it’s also easier for Airbnb hosts to market their properties with appealing photos.
Airbnb hosts often underestimate the importance of a professional-looking profile. Great photos can make a world of difference when it comes to your Airbnb bookings. Professional photos will not only give potential guests a better idea of what your listing looks like, but they will also help you stand out from other listings in your area.
Airbnb has recently updated its requirements for professional pictures on the platform to include three additional pieces: an overview shot, a well-lit room shot, and one close-up shot with a specific product or detail. These three new requirements have been added because they are the most important types of pictures that guests want to see when scrolling through listings.
When deciding on which type of photo to take, consider what is most important to you as an Airbnb host and then focus on that type of picture. For example, if you have several beds in your home and want to highlight that fact, you might use an overview shot where all the beds in your home are visible. If you think people would be more interested in seeing how your house looks overall rather than any particular detail, take an overview shot instead!
If you don’t currently have any good photos for your profile because the ones you took aren’t up-to-par or because none were taken at all, take some time this weekend and invest a bit into getting great photos for your next guest!
Create a Guest List and Newsletter
One of the easiest ways to boost Airbnb bookings is by creating a guest list. If your home has a lot of capacity, you may want to create a waiting list for a group or event that will be in your area. This is often a good idea if you are hosting an event like a wedding or reunion that could fill up your space. Another way to boost your Airbnb bookings is with a newsletter. It is important to stay in touch with past guests and invite them back for another stay.
You can create monthly newsletters for each individual home and send it out every month to past guests, new potential guests, and even people from your guest list who have not yet booked! By recommending your home to those on your guest list and sending them an email when appropriate, you’ll be able to quickly fill up your space!
Write a Custom Introduction Message
One of the most important factors in getting new guests is having a welcoming, informative introduction. Your introduction sets the tone for your Airbnb listing and will make or break whether or not you get bookings. While every Airbnb listing has an intro, it’s worth going through and making sure yours is as welcoming, informative, and relevant as possible to guests. If you want to increase your Airbnb bookings with a custom introduction, take a few minutes to write one and customize it to your specific home.
One of the easiest and most effective things you can do to boost your bookings is to write a custom introduction message. Not sure where to start? Simply follow this 3-step guide for writing an introduction message:
1. Introduce Yourself
A great way to start your introduction message is by introducing yourself. This will help your potential guests get to know you, and give them an idea of what they can expect when staying with you. For example, “Hi! I’m Mary and I’m so excited that you are considering booking with me. I hope I can make your stay as enjoyable as possible!”
2. Share Your Story
Share a little about yourself, what makes your home unique, or anything else that might be relevant to your guests when deciding on whether or not they should book with you. For example, “I love living in this city because there are so many local restaurants and it’s easy to get around.” Or “My home has a kitchenette so if you’re looking for some time away from cooking while traveling, my place is perfect!”
3. Set Expectations
Setting expectations at the beginning of the conversation will save both parties time later on down the line. For example, “I’m sorry but I only host 2 people max at a time.” Or “I have pets who live in my home so please let me know if this is going to be an issue!”
Set Up a Private Room
Airbnb allows homeowners to rent out a private room or space in their homes. This is an excellent way to boost your Airbnb bookings, and it’s surprisingly easy to set up! All you need to do is head to the listing section on Airbnb and select “Make my space Private.”
Once you’ve created a listing for your room, you can set the price per night and write up a description of what guests can expect in your space. Make sure that you list all house rules so that guests know what they’re getting into before they arrive!
Take Advantage of Airbnb’s Marketing Tools
The first thing to do is take advantage of Airbnb’s marketing tools. They offer a variety of tools that can help you easily promote your listing on the Airbnb website and they also provide tools for your guests to share their experiences with their friends. You can earn a ton of extra bookings if you use these features correctly.
For example, one feature allows your guests to leave feedback for other potential guests about your home – both publicly and privately. If someone leaves an excellent review, ask them if they’d like to leave it publicly or discreetly so that future guests will have the opportunity to read it!
A simple way to drive more Airbnb bookings is to offer discounts. Even a small discount can make a big difference. For example, if you usually charge $120 for your room, try charging $110 for a few days, or even just one night. Guests are often willing to pay the full price if they don’t need the room for very long. However, if they’re looking for an extended stay while they look for a house or apartment, they may be interested in your discounted rates. As with any deal, you should always be prepared to negotiate when necessary and take reviews into account before finalizing any offers.
One of the simplest ways to boost your Airbnb bookings is to offer a discount. This can be as small as 10-15% off the price of your room, but it will make you a more attractive option to other Airbnb hosts. Furthermore, this discount can entice more guests to stay at your home.
Offering a discount is especially effective when you have a new listing or if you want to attract more people in a specific season. If you’re hosting in the summer and winter months, for example, offering discounts during these periods is an excellent way to bring in new guests.
Encourage Reviews From Guests
One of the best ways to increase your Airbnb bookings is by encouraging reviews. Reviews are a crucial part of making a successful booking. In fact, studies have shown that hosts who have a high volume of reviews are 2x as likely to be booked as those who only have a few.
Reviews make for excellent marketing for your home, as guests want to visit listings with lots of positive feedback from previous guests.
Encourage your current or past guests to leave an Airbnb review by providing them with a link or button on your site that will send them directly to their Airbnb profile page where they can write and submit a review. More and more hosts are asking their guests to write reviews after they depart, by emailing them or sending a text message reminding them. Here is the link to Airbnb Business and Investing.