You’ve got insider tips on how to get your place listed on Airbnb, and you’re ready to start booking guests. Terrific! But now comes the tricky part. How can you make your listing stand out in a sea of competition? Short answer: You need to give potential guests a good reason why they should book your place instead of another one.
If you want more bookings, you need to think strategically about how to get their attention. Sure, it’s not as easy as clicking a button and voila, your place is listed with perfect photos and awesome tags. But if you’re willing to put in some work, we have some useful tips that will help you beat the competition – and get more bookings.
How to Make Your Airbnb Stand Out?
Airbnb is a marketplace. And for a listing to stand out, you need to understand what makes a good marketplace listing. If a potential guest visits your listing and there’s nothing that makes them say “This is the one I should book,” they’re likely to click away. So how can you make your listing stand out? Here are some ways:
• Choose the right Airbnb categories – Airbnb hosts can choose the right Airbnb categories for their listing, which are designed to help guests browse relevant rooms and properties and make sure they’re booking the right place. For example, if you’re renting out a room in your home, select Home/Room as your category. If you’re renting out an entire house, select Homes/Apartment.
• Use keywords that represent your property – The most basic thing you can do to make your listing stand out is to use the right words. When you’re setting up your listing, make sure to use keywords that are relevant to your property. For example, if your place is in a hipster neighborhood, you might use these words in your listing: hipster neighborhood, indie, vintage, etc.
Learn more on how to start a successful Airbnb business.
What Makes an Airbnb Stand Out?
The first step in how to make your Airbnb listing stand out is to understand why people are booking this way in the first place. Airbnb is a different way of booking a room than a regular hotel stay; it’s part travel and part vacation, part community and part social. So if you want to stand out, you have to understand what makes a good listing and what people are looking for.
The first thing you can do to make your Airbnb listing stand out is to “sell” your place. Put yourself in the shoes of a guest and think about the reasons why they might choose your place over another one on the site.
- What makes your listing special?
- What can you offer that others can’t?
Ways to Make Your Airbnb Stand Out
Ideally, your place should offer something different than what you’d get at a regular hotel. For example, if you have a spare room in your home, why not turn it into a “home-stay” experience? A homestay provides something a hotel can’t: a more personal, local experience that’s a lot more affordable than a regular stay.
You know that creating an excellent Airbnb listing is crucial to getting more bookings. But how do you make sure your listing stands out, even in the crowded and competitive Airbnb marketplace?
1. Optimize your listing for search engines.
2. Share your listing on social media and other channels.
3. Promote your listing through paid marketing channels.
4. Be responsive and helpful to your guests.
5. Send targeted emails.
6. Add a call-to-action button on your listing.
What Makes a Good Airbnb Listing?
As we mentioned above, the first thing a guest sees when they look at your listing is the photos. They’re essential to creating a good first impression, so be sure to take them seriously. If you’re renting out a room, all you’ve got to work with is a bed and maybe a dresser. But if you’re renting out an entire house, you have more options for great photos, like landscapes and shots of your neighborhood. The main thing to remember about Airbnb listing photos is that they should be appealing, accurate, and representative of your place.
A great Airbnb listing starts with a clear, compelling description. The more confident and inviting you to make your space, the more guests will want to book there. Before you can write a compelling listing, you need to know what makes a good Airbnb listing in the first place. Here are a few things to keep in mind when writing your Airbnb listing:
1. Be clear and specific. What kind of place is it? What’s the layout? What amenities does the space offer?
2. Include quality images. The best Airbnb listings have plenty of high-quality photos that show off the space.
3. Offer a good value. Most people who book on Airbnb do so because they’re looking for something cheaper than a hotel. So pricing your space accordingly is key.
4. Helpful description. Write a description that’s easy to understand and flows well.
Tips for Airbnb Listing
You know that booking more guests is key to getting higher on Airbnb, but how can you do it? The more reservations you have, the higher your listing will be because Airbnb ranks listings according to their number of confirmed reservations. If you want to stay ahead of your competition, you need to consistently update your calendar with future dates.
1. Show the room – While it’s nice to have photos of the rest of your house, guests are interested in the room they’re booking. So, make sure that the first few photos in your listing are of the actual room.
2. Include amenities – Not all guests are interested in your house’s architecture, neighborhood, and other details. Some just want to know whether there’s WiFi, a TV, and other amenities. So, make sure to list them in the description and in the photos.
3. Include a map – If you want your listing to get more bookings, you need to provide an address. However, not all guests will know your address. So, make sure to include a map with the address. This way, guests can easily find your listing.
4. Write a compelling description – Thoroughly describe the layout of your space and what makes it unique. Make sure to include amenity details and special features that might set your space apart from others.
5. Use high-quality photos – You can never have too many photos, especially exterior shots that show off your neighborhood.
6. Choose the most accurate categories – If you want to get more bookings, you need to make sure your place gets listed in the right category. This means more guests will see your listing, and more importantly, they’ll be more likely to click “book now”.
7. Price your space appropriately – Pricing your space correctly is key. If it’s too cheap, guests might think it’s low-quality. If it’s too expensive, you might not get as many bookings.
How to Write an Airbnb Listing Description?
The next thing a guest will see is your listing description. The listing description is where you can go into more detail about your place and why guests should book it. There’s no specific formula for writing a listing description. But there are a few things you can keep in mind when writing it.
For example, make sure to use the first person (write like you’re talking to a friend), write in a casual tone, make it personal, and write about your neighborhood. Make it easy for guests to decide whether your place is right for them.
The key to writing a good Airbnb listing description is to focus on benefits rather than features. Yes, it’s about the facts: size, layout, amenities. But it’s also about the experience your guests will have at your place. Make your description relatable and personable. Use storytelling to paint a picture of what it’s like to stay at your place.
- What do you do?
- Where do you go?
- Who do you visit?
- How do you get there?
- What’s the best way to experience your city?
These are the types of questions potential guests are asking. Your job is to provide the answers. When you write a compelling Airbnb listing, it should compel readers to click “book now”.
Write Helpful and Inviting Description Copy
Your description copy is basically the marketing copy for your listing. It’s what your guests will see when they’re looking through your listing. Your description copy should be helpful to your guests and invite them to book your place. Here are some tips to write effective description copy:
1. Write a clear and detailed description copy.
2. Create an inviting tone and atmosphere.
3. Offer special discounts or promotions.
4. Include information about your neighborhood.
5. Answer FAQs and any other questions guests may have.
How to Make Your Listing First on Airbnb?
There are two ways to make your Airbnb listing first on Airbnb: put in the work to create a great listing, and use proven techniques to get more bookings. For the first part, you want to make sure your listing is squeaky clean. Double-check your information for accuracy and clarity. Make sure your photos are high-quality, clear, and descriptive.
How to Get Your Airbnb Listing to the Top?
The more polished your listing, the more likely people are to click “book now”.
Beyond simply putting in the work, you can also employ these tactics to make your listing first on Airbnb:
1. Optimize your listing title. Airbnb lets you include a short-and-sweet listing title. Make sure it’s descriptive and enticing enough to get more clicks.
2. Optimize your listing description. Airbnb lets you include a more detailed description. Make sure you fill it with keywords that describe your place.
3. Use relevant keywords in your host information. Your host information includes your name and description. Include relevant keywords in your bio to make sure more guests see your listing.
4. Add photos to your other social media pages. You can also add photos to your listing from your other social media pages.
How to Keep Your Airbnb Listing at the Top?
If you want to keep your listing at the top of Airbnb, there are a few things you can do. For example, you can ask your guests to write a review, which is crucial for keeping your listing at the top. If you have a low star rating or no reviews at all, Airbnb will lower your ranking. So, be sure to ask your guests to leave a review (politely, of course).
How to Get Your Listing Higher on Airbnb?
The best way to keep your Airbnb listing at the top is to get lots of bookings. But if you’re still new to Airbnb hosting and need to build up your reputation, there are a few other things you can do to keep your listing at the top:
1. Stay active. Stay engaged with your guests and make sure to respond to any questions or concerns they might have. Also, respond to any visitor reviews promptly and politely.
2. Be proactive. Reach out to guests before they book and let them know you’re available. Give them a heads up that you’ll be available to help them plan their stay if they have any questions.
3. Invest in Airbnb listing upgrades. Airbnb offers several different types of upgrades you can purchase to improve your listing and get more bookings.
4. Stay clean. Keep your Airbnb listing squeaky clean and follow Airbnb’s specific rules and regulations.
Another thing you can do is actively manage your calendar and respond to inquiries as quickly as possible. If you’re renting out your entire house, take advantage of “book first”. This way, you’ll make sure that you don’t overbook your place and make your guests happy.
How to Make Your Listing More Visible on Airbnb?
As we’ve mentioned, Airbnb is a treasure trove of listings – over 4 million. Now, we all know that every business owner wants their products to stand out and get noticed by as many people as possible. But how do you make your listing more visible to your guests? The good news is that you don’t have to start from scratch.
How to Get Your Airbnb Listing Noticed?
You can make your listing more visible on Airbnb by doing the following:
1. Choose relevant keywords for your listing’s title, description, and tags.
2. Ensure that your photos are high-quality.
3. Book more reservations and frequently update your calendar.
4. Share your listing on social media and other channels.
5. Promote your listing through paid marketing channels.
6. Be responsive and helpful to your guests.
Come Up With a Unique Point of Difference
As we’ve mentioned, Airbnb hosts have to compete for bookings. So, if you want more bookings, you have to make your listing stand out from the crowd. One key way to make your Airbnb listing stand out is to come up with a unique point of difference. What makes your place unique? You can find a unique angle for your listing by looking at what other hosts are doing and trying to do something different. You can also use a tool like Airbnb Guest Rating to find out what guests like and don’t like.
Review your Airbnb listing and make sure that it’s up to par. Is it clean, clear, and well-described? Do you have good pictures? Put yourself in the shoes of a guest and think about what would make you book your place over the others. Beyond simply having a great listing, you need to be able to show guests why your place is special.
You need to make your guests feel like they made the right decision by booking with you. Come up with something that makes your place stand out from the rest. It can be something as simple as serving guests breakfast, hosting regular social events, or providing a local tour.
Create a Quality Photos That Showcase Your Place
Another way to make your place stand out is to take quality photos. Take some time to really understand what makes a great Airbnb listing photo. What separates a good listing photo from a great one? What makes one photo better than another? You can learn about what makes a great Airbnb listing photo here.
The first thing guests will do when they’re looking for a place to stay is check out the host’s Airbnb listing. It’s the first impression you make on your potential guests and the first thing they’ll judge you on. That’s why you must make sure that you have high-quality photos that showcase your place. There are a few things to keep in mind when taking photos for your Airbnb listing:
1. Make sure the photos are in focus. It’s best to use a DSLR or high-quality smartphone camera.
2. Make sure the lighting is consistent throughout all photos.
3. Make sure the photos are large enough so that guests can really see what your place looks like.
4. Try to take photos at different times.
When guests are browsing the Airbnb listings, they’re going to look at the photos before reading anything else. Your photos are the first impression that your guests have of your listing, so it’s crucial that they’re as good as they can be. So make sure they’re stellar!
Leverage Trusted Referral Partners
One last thing you can do to make your Airbnb listing stand out from the crowd is to build a strong referral network. There are a number of tools and apps that can help you do this. For example, you can use Airbnb Social to expand your network and make new connections.
As you know, people trust referrals from friends, family, and trusted third parties more than any other marketing strategy. So if you can get your guests to recommend you to their friends and family members, you’re going to have a steady stream of bookings coming your way. But how can you encourage your guests to recommend you? You can make it official by partnering with Airbnb’s trusted referral partners. Here are some examples of referral partners:
1. Experience gifts – Airbnb has partnered with Airbnb gift cards and Airbnb experiences – you give a gift card for your guests to give to someone.
2. Airbnb social impact – Airbnb social impact program allows you to donate a percentage of your booking revenue to support a cause.
3. Social media – Airbnb hosts can promote their listing on social media channels.
4. Booking calendar – You can keep track of your bookings with a calendar.
5. WiFi router – You can offer free WiFi to your guests with an internet router.
Create a Unique and Special Experience
Finally, the best way to make your Airbnb listing stand out is to create a unique and special experience for your guests. For example, you can offer a special welcome amenity (like a gift basket or welcome cocktails), cook a special meal for your guests, or organize an event or activity. These are all things that will make your place stand apart from the crowd and make your guests feel special.
Create a Sense of Urgency
If you want more bookings, you have to make it easy for guests to contact you and book your place. However, if you’re getting tons of inquiries, it’ll be difficult to manage them all. One way to solve this problem is to create a sense of urgency. You can do this by letting guests know that you have a limited number of dates available and that they have to book soon to get a slot.
Final Words: What Makes an Airbnb Stand Out?
As you can see, there are many ways that you can make your Airbnb listing stand out. The key is to think strategically about how to get guests’ attention. If you want more bookings, you need to make sure that your listing is visible and gets noticed by guests. That means optimizing your listing for search engines, sharing it on social media, and promoting it through paid marketing channels. You should also be responsive and helpful to your guests and offer special discounts and promotions. Learn more also on how to increase the booking rates on Airbnb.